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Professor Wang (PhD, MBA) is an active scholar working at the intersection of business and technology. She has published in top business and engineering journals, including
- marketing journals such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing and Consumer Services, Journal of Consumer Behaviour, and Journal of Consumer Marketing;
- IS journals such as Information & Management, Computers in Human Behavior, Decision Support Systems, Electronic Commerce Research, Internet Research, and Information Technology & People;
- general business journals such as Journal of Business Research;
- engineering journals such as IEEE Signal Processing Magazine, and IEEE Journal of Selected Topics in Signal Processing.
Her work has received several research awards, and is funded by provincial, national, and international research funding agencies including the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC).
Professor Wang holds several patents on data technologies. She has successful industrial and business consulting experiences.
Current projects include:
- Social media influencers and influencing
- Social networks and social marketplace
- Visual informatics and big data analytics
- Immersive technologies (AI, AR, VR) and their applications in business, education, sports, and entertainment
- E-learning and sports/training analytics
- Knowledge base in business research
I work with a team of great collaborators. I cherish working with them and take pride of the shared achievements. Thanks for the intellectual inspiration and continuous supports!
Professional awards:
- Best Paper Award, The Eighteenth Wuhan International Conference on E-business (WHICEB), 2019.
- Best Paper Award, The Conference of Administrative Science Association of Canada (ASAC), 2018.
- Finalist, International Journal of Research in Marketing 2016 Best Article Award.
- Highly Commended Paper Award, Internet Research, 2015.
Achievements for life:
- The courage and persistence to be a good person, then a good academic, and then a good business scholar.
- The courage and persistence to continuously improve.
"It is our choices, Harry, that show what we truly are, far more than our abilities."
I constantly start new projects on marketing, strategy and technology topics. I welcome aspired, self-motivated, hard-working students to work with me in a productive and supportive team setting. Depending on the topic, students have opportunities to work with scholars of multi-discriplines, post-docs, PhD and Master students.
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- Yijia Cao and Fang Wang* (2025) “Generative AI streamers in action: A source credibility perspective,” International Journal of Advertising, 1-34
- Yijia Cao, Yusuf Oc, Fang Wang, and Yanli Pei (2025) "When we are alike: Homophily in livestream commerce," Journal of Consumer Marketing, 42(3), 287-301.
- Maarif Sohail, Fang Wang, Yufei Yuan, Norm Archer and Wenting Wang (2024) “,” Information & Management, 61(8), 104033.
- Ehsan Dabiran, Samira Farivar, Fang Wang and Gerald Grant (2024) “,” Journal of Retailing and Consumer Services, 79, 103797.
- Shan Wang, Ji-Ye Mao and Fang Wang (2024) “,” Internet Research, 34(6), 1932-1962.
- Zhao Du, Tianjiao Wang, Fang Wang and Shan Wang (2024) “,” Journal of Consumer Behaviour, 23(3), 1307-1328.
- Shan Wang and Fang Wang (2023) “,” Electronic Commerce Research, 24(2), 127-145.
- Fang Wang, Zhao Du and Shan Wang (2023) “”, Journal of Business Research, 159, 113727.
- Zhao Du, Fang Wang, Shan Wang and Xiao Xiao (2023) “,” Information Technology & People, 36(4), 1509-1532.
- Samira Farivar, Fang Wang and Ofir Turel (2022) “,” Computers in Human Behavior, 133, 107288.
- "", The Conversation, May 12, 2022.
- Xiao-Ping Zhang and Fang Wang (2017) “,” IEEE Signal Processing Magazine, 34(3), 14-35.
- Feature Article
- Jianan Han, Xiao-Ping Zhang and Fang Wang (2016) “,” IEEE Journal of Selected Topics in Signal Processing, 10(6), 1015-1028.
- Dominique M. Hanssens, Fang Wang and Xiao-Ping Zhang (2016) “,” International Journal of Research in Marketing, 33(4), 711-724.
- Finalist, International Journal of Research in Marketing 2016 Best Article Award
- Fang Wang and Xiao-Ping Zhang (2015) “” Information & Management, 52(1), 71-81.
- Fang Wang and Liwen Vaughan (2014) “,” Internet Research, 24(3), 292-312.
- Internet Research 2015 Highly Commended Paper Award
- Fang Wang, Xiao-Ping Zhang and Ming Ouyang (2009) “,” Journal of the Academy of Marketing Science, 37(2), 130-143.
- Fang Wang and Xiao-Ping Zhang (2008) “,” Journal of Marketing, 72(5), 15-30.
- Associate Editor:
- Guest Editor: Special Issue on Immersive Technologies in Mobile Applications
- Track Co-Chair: Transformative diginal innovations: Education, sports, and entertainment, T, May 28-31, 2026, Ningbo, China.
- Minitrack Co-Chair: Social media influencers and influencing, , January 5-8, 2027.
- The 26th International Conference on Electronic Business (ICEB 2026), July 16-20, 2026, Beijing